the brief.

MATE Bike is a Danish startup known for raising the largest crowdfunding campaign in history, thanks to its revolutionary ebike design. In 2020, MATE Bike challenged humann. to kickstart the brand in our local market to drive awareness, trust, desire and ultimately sales.

the humann. idea.

We focused on the founders and developed a robust program of product reviews, profiles and partnerships. We also turned journalists into brand advocates and secured earned coverage that positioned MATE Bike as the unique, fun and sustainable ebike brand to trial.

the results.

  • Exceeded KPIs by 300%
  • National TV coverage
  • Overwhelmingly positive reviews across tech, lifestyle and cycling media mastheads
  • Added value product placements with like-minded brands to deliver additional content and reach