the brief.

Electrolux is a sustainability leader in the appliance industry, which has set bold global sustainability targets. As part of their better living 2030 initiative, Electrolux tasked us with assembling a team of Gen Z local changemakers to join a global innovation panel.

the humann. idea.

We focused on digital co-creation with Gen Z, engaging credible opinion leaders to drive awareness about the initiative and encourage Australians to apply.

Looking to drive applications, our robust media strategy of paid editorial partnerships and social, combined with a TikTok and Instagram influencer program, invited the younger generation to help Electrolux create sustainable solutions for better living.

the results.

  • Australian Gen Z selected to join the global innovation panel
  • Over 16m combined impressions (PR, influencer, social, paid)
  • Australia celebrated as best-in-class execution

paid editorial content.