the haus.

We’re part of a bigger comms group. In addition to humann., The Haus has four specialist agencies that are experts in: experience and engagement marketing, integrated social, healthcare communications and brand and reputation.

our humanns.

Finding solutions to your problems, we build on our core communications team, assembling passionate specialists and creatives for a humann. approach.

business director.

seon peberdy.

Seon has always loved a challenge. This all started in preschool when she entered a gelato eating competition - a feat so impressive it was filmed and played on Playschool (through the Arch window). And continues to this day where she remains undefeated in The Haus annual Easter Egg Hunt. These days, she specialises in consumer communications where she has spent the last 13 years working with international and local clients including Sony, P&G, The Art Series Hotels, Electrolux, Lactalis and Unilever.

Besides a brief career break to complete a Masters of Politics and Public Policy, most of Seon’s career has been spent at The Haus where she’s had some of her proudest career moments. FYI - for an agency that doesn’t enter awards (by choice), that comes in the form of her clients gaining recognition for their work (either locally or internationally) and being able to play a supporting role.

Heading up the humann. team, Seon is the oil that makes everything run smoothly, delivering the best possible work for clients. The Scorpio also has a soft spot for creating a campaign timeline. She’s the type of humann. who, outside of work, spends her time embarrassing her teenage daughters or taking her dog (aka the favourite child) on adventures.

managing consultant.

lauren benson.

Lauren was always the girl with a laser focus on setting foot in Vogue - and after some serious networking did that spending a year supporting the Beauty Editor. It was here she realised the other side (PR) was where she really wanted to be and has since worked for brands including Myer, Mumm, Priceline Pharmacy, Sennheiser, MATE Bike and AEG.

Now a public relations professional with over eight years experience managing campaign strategy and implementation, as well as brand profiling, the full-time Libra’s expertise spans everything from relationship management, to social media activations and ambassador and influencer programs (yes, she actually separated blue M&Ms for Nikki Minaj).

At humann. which she joined five years ago, Lauren spends her days supporting clients to earn attention that builds on the brand strategy and inspires action - sans PR cliches or princesses. She’s the type of humann who outside of work counts herself as a wine enthusiast and gin lover, who’s also partial to a fluffy pair of slides.


keiran mannion.

As an introverted extrovert Keiran loves creating a bit of magic for the brands she works with so they’re seen and heard. She’s done that for the past five years in lifestyle and beauty PR.

The typical Aquarius has worked across global and local brands including Electrolux, Remington, L’Occitane, Vaalia and OAK. She’s also paid her experience forward, as a mentor for the 2020 PRIA Young Guns initiative.

As consultant at humann. Keiran knows how to make brands interesting. Whether it’s by partnering with the right influencer or rolling out a more robust communication strategy, no two days are the same. She’s the type of humann. who lives for reformer Pilates, netball, a good margarita and slow cooking, but sadly her freezer space has put her batch cooking on hold for now.

junior consultant.

alexandra fengitis.

Alexandra, or Alex as she’s known, has always loved working in teams, ever since she was put into school assignment groups. These days, she’s put that into action, joining the humann. team in a support role, while she completes the last semester of her Public Communications & Journalism degree at UTS. The extrovert loves those proud little moments post-campaign, where she can say, ‘I was part of that’.

Your typical drama student, Gen Z Alex loves customer-facing work, which she’s done since age 14 at McDonalds, Cronulla bars and more recently freight, organising the accounts and operations for movie productions while moving movie props from Hollywood to Sydney’s Fox Studios.

At humann. Alex’s day is just as varied, assisting on media kits, campaigns and reporting. She’s the type of humann. who (pre-COVID) on Friday nights you’d find drinking a margarita with girlfriends at a bar. Nowadays, it’s romance novels, crime documentaries and napping on repeat.

editorial director.

melissa shedden.

Melissa, or Mel as she’s known, has loved telling stories ever since she won the Good Sense of Humour award in kindergarten. She’s spent the past 14 years successfully doing just that – in newspapers, glossy magazines, on your digital newsfeed, telly and podcast app.

The typical Capricorn has had her byline or head on a number of Australian and UK media outlets as a journalist, including Women’s Health, The Sun, Herald Sun,, Studio 10, 2GB, Little Angel and more, as well as editing News Corp lifestyle and health brands and She’s also been recognised in the 2019 B&T Women In Media Awards Journalist category, the 2016 AOC Best Social Media campaign for Swisse and Apple’s best of 2018 list for Healthy-ish, Body+Soul’s podcast for which she was launch editor.

Mel loves working with brands to deliver content strategies and solutions, as well as compelling earned campaigns that cut through clichés and connect with audiences. She’s the type of humann. who gets satisfaction from people watching, playing obscure board games, 8.30pm bedtimes and taking an embarrassing amount of photos of her daughter.

creative director.

lawrence paramenter.

Lawrence, or Larry as he’s known around the office, has always connected the dots, seeing creative patterns ever since Reception (yep, he’s English). These days he specialises in finding authentic stories for brands to tell in culture through social, experiential and ATL.

With over 10 years’ experience working as a content first creative, the Sagittarius (though he’s unconvinced what that actually means) has created fitness content with an armed robber for Red Bull, developed a new Amazon sub-brand from the ground up and was on the team that positioned Nando’s UK firmly in youth culture.

At humann. Larry helps steer and create 360 campaigns with authentic content at their heart, from crafting copy that makes the benefit and story clear to getting hands on directing food shoots. Outside of work he’s the type of humann. who spends his time cooking elaborate meals (tempering chocolate included), trying to finish writing the spy novel he started in the first lockdown, and watching lots of films.

design director.

hayley needleman.

Hayley has loved bringing ideas to life visually ever since she picked up a crayon. She’s spent the past eight years doing just that as a career, in London and Sydney, at both agencies and in-house.

The typical Gemini who lives and breathes all things design, has worked across global and local brands including Dove, Ben & Jerry’s, The Guardian, Australian Eggs, Electrolux, Duracell, Oak, Vaalia, Sydney Airport, Campos, Twitch, Tinder, Priceline, Sydney Breast Cancer Foundation, VW, Lurpak, LinkedIn, Westpac and more. She’s also been recognised as a 2018 Cannes Young Lions Finalist in London and 2020 B&T 30 under 30 finalist.

As Design Director at The Haus, Hayley is a brand guardian and creative thinker, working with clients across all industry sectors from conceptualisation to execution. In other words, dreaming up the big idea and seeing it come to life. She also loves to illustrate. Hayley is the type of humann. who when she’s not upcycling her apartment, is rating the freshly squeezed juices from her local cafes. And she’s one of those rare types who actually enjoys dress up parties, she’ll even make her own costume, too.

content director.

aidan lynch.