the brief.

Collaborating with The Haus’ activation agency Banter and social agency GROUND, we launched eco water brand, JUST Water in Australia. JUST tasked us with driving brand awareness and meaningful engagement with key partners and consumers in the Australian market, with the aim of making JUST the most prominent sustainable water in Australia.

the humann. idea.

We focused on the brand’s purpose – to help reduce plastic pollution globally and create a sustainable, ethically sourced water, amplified by its celebrity founder Jaden Smith.

The Haus launched JUST’s presence in Australia from zero – setting up their social channels, providing activation strategies including sampling and leading a robust media strategy featuring Jaden.

the results. 

  • 100m impressions across earned and social
  • Collaborative cross-agency approach maximised earned reach
  • Top tier coverage across TV, radio, news and lifestyle media