the brief.

We have a 10 year history working with national beauty and health retailer, Priceline Pharmacy. During a planning session we uncovered that Priceline Pharmacy is the owner of one of the largest health datasets in Australia captured by its in-store medical grade health check stations. Using this data we helped Priceline Pharmacy build its thought leadership credentials as a leading community healthcare destination.

the humann. idea.

We analysed the de-identified data of 755,778 medical grade health checks in 270+ Priceline Pharmacies across the country to turn those numbers into a major thought leadership piece, Australia’s Health Report: when healthcare meets self-care.

Released in January 2021, the report allowed us to tell compelling data-driven stories about the state of Australia’s health by state, sex, age and more, brought to life through an integrated campaign of earned, experiential, out-of-home and social media.

the results.

  • Exceeded earned media KPIs
  • National coverage across broadcast, news, lifestyle and health media
  • Australia’s Health Report to become an annual thought leadership piece